Organic Valley

Bringing the Goods to C-Stores

Industry: Food | Size: 400-1,000 SQ. FT.
Booth Type: Custom | Show Type: Engagements
Challenge

Break into the convenience store market by engaging the attendee on the show floor in a memorable way

Solution

Since their location was in the back of the show hall we needed to create a destination, utilizing existing properties from their larger exhibit. Professional engagers from the UW women’s soccer team helped introduce and sample new ready to drink protein shakes. The branded Plinko game was a huge hit as game chips tied into the brand (cow chip) as well as the location (Las Vegas) and everyone was a winner. Keeping it simple in the small space contributed to their success.