Meyer Corporation

Iconic touches meet modern merchandising at IHS

IHS Industry: Housewares | Size: 1000+ SQ. FT.
Booth Type: Custom | Show Type: EXHIBIT

Challenge

Create vignette spaces within the overall Meyer Corporation’s pavilion that integrated with the space, yet brought to life the distinct personalities of the Cake Boss and Rachel Ray brands.

Solution

mg designed, built and provided I+D services for these two popular brands within the Meyer space.  For Cake Boss (pictured), mg looked to Master Baker Buddy V’s iconic bake shop in Hoboken, NJ for inspiration.  mg created authenticity through the use of materials like brick and printed awnings yet combined them with modern merchandising fixtures to create a space that is reflective of the roots of the brand, yet provided an engaging and functional space to exhibit the Cake Boss wares.