Guidance Software

Three Shows. One Scalable Space.

Industry: Technology/Security | Size: 400-1,000 SQ. FT.
Booth Type: Custom | Show Type: Exhibits
Challenge

Offer architecture that could be scaled to accommodate 3 key industry shows: the RSA Conference, Black Hat and Enfuse.

Solution

mg designed a space that would exude brand consistency among the three shows. The RSA floorplan set the stage with custom-built demon-station stations that could be seamlessly replicated from our extensive rental inventory in order to expand the properties for the larger 30'×30' flagship show. Even the theater-cube was adaptable to height restrictions, enabling it to “grow” from 12 to 14 feet tall depending on the venue.