Fresenius Kabi

Oriented for Success!

AABB Industry: Healthcare | Size: 1000+ SQ. FT.
Booth Type: Rental | Show Type: EXHIBIT

 

Challenge

Refresh the previous year’s exhibit to work in a different location on the show floor

Solution

Using the components from a virtually new booth from the previous year, mg reconfigured the modular elements to orient the booth on the vertical/shorter aisle, the opposite of the previous year’s layout.  With the importance of getting main instrumentation in the correct locations, mg was able to reposition all elements to take advantage of the show floor’s hot aisle yet still utilize the components of an impactful, rental solution.