First Databank

Two Brands. Stand Together. Function Individually.

Industry: Technology/Security | Size: 400-1,000 SQ. FT.
Booth Type: Hybrid | Show Type: Exhibit
Challenge

Present two brands as a cohesive space when positioned next to one another.

Solution

mg created two separate 20'× 20' exhibits with similar architectures and color pallets, so they would appear cohesive when situated next to each other. Branding opportunities communicated each company’s story through 16' high murals, video screens and an “I-wall” presentation feature. This program realized a savings of 15–18% on fabrication costs and yearly savings of 5–10% on overall show service costs.