Over 1,200 marketers from around the globe attended the Experiential Marketing Summit (EMS) in San Francisco. A room full of marketers was comforting; all like-minded individuals looking to be inspired, learn, network, and ultimately amplify the reach of their event marketing dollars.
Was I inspired? Definitely.
Did I learn anything new? Not really.
If you are a seasoned experientialist and have been in the game for a while, there was nothing new shared that you don’t already know.
But again, was I inspired? Definitely.
My point is, the inspiration alone was worth the trip. Here are few takeaways that had my mind running on the flight home.
I will leave you with a statement that holds true in the world of experiential marketing.
“This is not a marketing channel for the weak. Big risk equals big reward.”