mg has just returned from ExhibitorLIVE 2017, where we encouraged exhibit planners and marketers to simplify the often-turbulent world of trade show and event marketing. Our success on the show floor and beyond can be attributed to many factors. But as our resident in-house staffing strategist and coach, I know what CEIR data tells us: 85% of success comes from the quality of the on-site team.
And I’m proud to say, my team and I strongly influenced great outcomes through our staffing strategy. In the process, we won Exhibitor’s Best Booth Staff recognition for simply mg™. But more importantly, our preparations ensured an outstanding experience for our guests. When the rubber meets the road, isn’t that what matters most?
How can you apply our learnings at your next event?
Your staff will influence success more than any other single element of your strategy. Make sure you seek the input of your exhibit marketing partner to take your already great staff to the next level!
To add some simple inspiration to your current program, contact your mg account director today.