The last few weeks of natural disasters have drawn everyone’s attention to the environment. They have also helped to create a renewed commitment to good environmental stewardship. Makes sense. After all, our lives are inextricably linked to the environment in which we live.
It struck me a few minutes ago how many parallels we can draw between good stewardship of our natural environment and the good corporate stewardship we can make toward our business environments.
As we look to the enduring investment residents have begun to make in rebuilding and preserving their communities, let’s not overlook the critical role investing in our corporate environments can make when compared to these environmental buzzwords:
Good stewardship of any environment is never a passive concern. And when our brands depend on it, there is nothing like a dynamic and memorable strategy that literally brings a brand home.
And to those impacted by the recent storms and wildfires – please know that our thoughts and prayers go out to you!