No matter where you engage your guests face-to-face, one thing is for certain. The best way to know how your program performed is to set the stage for metrics early in the process.
Why is this important?
Today, the question is not whether you will evaluate success, but how you will do it. Make sure your program is bulletproof. Work with your experience marketing partner to establish the right measurement system early in your project – and watch your program and professional image grow!
Want to learn more, contact Ann Marie Burke at firstname.lastname@example.org
Ann Marie Burke is mg’s Director, Experiential Strategy and a key leader within mg’s internal creative agency, magnify™.