Many companies leverage thousands of square feet on the trade show floor to tell their brand stories across the country and around the world. However, one of the biggest trends I’ve observed is the growing popularity of smaller regional shows to complement those huge events.
Many of our clients are adding literally hundreds of localized opportunities to their show calendars. How do you help your field reps effectively tell your brand story at a more focused show or event?
Does a growing regional presence make sense for your experience marketing program? Remember, even a targeted presence can generate huge results to build your brand.