Picture this – you just won your international dream vacation. How do you prepare?
If you’re like me, you’re starting to think about passports, currency, language, culture. How will you fit in and make the most of your time?
Of course, the same considerations need to be made when your show calendar takes you on the global stage. After all, if you expect everything to operate in the same fashion as it does here in the US, you’ll probably have some very anxious moments ahead of you!
Thank goodness I was prepared when I traveled to South Africa for the International Aids Conference in Durban. My research paid off – and I hope the great experience resulting from my careful planning can be applied to your next international show.
So what can I tell you about the South African trade show floor?
It may not be vacation, but a little preparation will pay off in peace of mind when those show doors open. Here’s hoping you have a great experience at your next South African event – or wherever your face-to-face calendar takes you!
Kelli Steckbauer demonstrates her passion for experiential marketing as Vice President of Operations for MG. In addition to maintaining the highest service and satisfaction standards for employees and clients alike as part of MG’s leadership team, Kelli plays an active role in advancing the industry through speaking engagements and is a regular contributor to several publications.