Increase your "Return on Thanksgiving" by 25%

Jen Borucki | November 25, 2015

As a marketing professional, you know that quantifying your programs can help determine whether you are investing your resources in the most productive and rewarding ways possible. Therefore, as part of your year-end review process, you probably look to general measurement statistics like ROI and ROO.

I’d like to take a moment here to recommend a lesser-known but just as highly impactful measurement element – What is your Return on Thanksgiving?

According to research from the University of California Davis, showing gratitude can increase your happiness by 25%. That is a huge number when you think about it.

So my challenge to you as we head into the Thanksgiving weekend: Are you ready to make your RO-Th resonate with the people around you and propel yourself into a tremendous year end?

Say thank you to your teammates and support staff. Call your exhibit marketing partner and express your gratitude for a great year. Make sure your clients know what a difference their trust in you has made as well.

But remember, gratitude is not something that can be feigned. To gain the best results possible, you have to invest a piece of yourself and truly be thankful for what you’ve been given. Yes, that can be difficult at times – particularly in the middle of a holiday weekend where big expectations may be looming just around the corner. If you look beyond the immediate concerns, however, I am sure you can find a grain of gratitude which when nurtured can grow into a truly thankful experience.

As for me, I am thankful for family and friends who have made 2015 a very memorable year. I’m grateful for the team here at MG – folks that I’ve come to respect so much in the short time I’ve been part of the MG family. I’m thankful that our leadership team fosters an environment where creativity and strategic thinking flourishes and our clients’ needs are placed so high. And I’m thankful to you, because you make this industry the experience it is.

What a great way to ride the RO-Th curve! On behalf of everyone at MG, Happy Thanksgiving!