By Guest Contributor Laura Taylor, Professional Relations & Events Nestlé Nutrition
Many of us remember the environmental mantra, “Think globally, act locally.” But did you ever realize how appropriate that sentiment is to global trade show and event marketing?
In my role as Professional Relations and Events with Nestlé, I ensure regional teams have access to emerging industry trends and best practices for engaging healthcare providers at Congresses worldwide.
How can you influence that dynamic in your company?
First, think globally:
Second, act locally:
The world is your oyster when you see positively to the engagement experience you have created to ensure a memorable journey with your staff. It’s a complex job – but a rewarding investment when you see people all over the world reacting to your brands and engagement strategy!
Editor’s note: If you’ve appreciated Laura’s words of wisdom, listen to her podcast recorded on the “MGU Campus” at ExhibitorLive 2016. Visit https://soundcloud.com/mg-design-associates
In sync with our commitment to bringing great experiences to the show floor and beyond, MG is pleased to invite some unique client-side perspective courtesy of Laura Taylor. Laura marries decades of product experience with 7 years of hands-on trade show and event marketing expertise in her role with Professional Relations and Events for Nestlé. In addition to serving as a valued team member and resource for Nestlé’s Congress marketing engagement programs, Laura is an avid student of and contributor to the trade show industry.