There is one real difference-maker that sets you apart from your competition. It may sound cliché, but that differentiator isn’t what you sell or how you sell it. Your power comes from your people.
Here at MG, we make an active commitment to hiring the right combination of talent and heart, then investing in our employees to create a work environment where everyone believes that something special is always possible. And one of the first questions we ask when interviewing prospective employees involves the entrepreneurial spirit.
There is a big difference between being an entrepreneur and having an entrepreneurial spirit. An entrepreneur makes a huge personal financial stake in creating and running their own business.
An entrepreneurial spirit, on the other hand, comes down to your mindset. It’s about positioning yourself as an agent of change. Wanting to find new ways of doing things in order to keep moving the bar higher. You may not be investing your own funds, but you invest your heart, mind and soul into doing great things.
Having even one truly outstanding employee with an entrepreneurial spirit can make a huge difference for your business. Attracting a staff of people with that wonderful perspective creates a corporate mindset where anything is possible. In a service-based partnership like ours, a team of folks that truly treats every project like an adventure is a competitive advantage that is very hard to replicate.
It’s easy to compete on the basis of price or product features – people do it every day. But how do you replicate the power of a high-performance staff that gels together to create such exceptional outcomes? Yes, your competitors may try to lure your key staff members away. But when a person feels appreciated and ingrained into the heart of the business, they are less likely to look for greener pastures. When they embrace an environment that both encourages and challenges them, they have a lot vested in continuing on their current trajectory.
As we near the end of 2016, take a look at the people you influence within your own organization. Are they mired in process and red tape? Or are you empowering them to greater things that will escalate both your success and their personal satisfaction?
Regardless of your level, you have the power to encourage and to empower. Seek out that entrepreneurial spirit in yourself and nurture it in your team and you can make 2017 a truly great experience for your company, your brands, and your team!
Nancy Johnson, VP Sales, leads MG’s national team of account executives as they develop and execute face-to-face marketing solutions through exhibits, events and environments. With almost 20 years of industry experience, Nancy has been an integral part of MG’s account team since 2000. She built her skills while serving as account lead on many Fortune 500 clients. Her wisdom and quick wit make her a favorite among MG team members and clients alike.