When you think about it, the digital divide in experience marketing is not much different from the digital divide our nation’s policy makers contend with on a public level. The goal for both is to ensure the best outcomes through better access to technology.
On the show floor, a strong digital presence once set players apart from their competition -- but times have changed. Digital engagement has become more mainstream, cutting through the noise on the busy show floor. And its reach has extended to events and even within a branded interior like a corporate visitor center or museum.
What should you consider if you don’t have deep pockets but need an effective digital presence?
Challenge your technology partner to develop a solution that helps your brands truly stand out on the show floor.